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September 27, 2006
No Wonder People Don't Understand Green
Forbes has an article out this month entitled "Don't Buy Green" which takes some valid concerns and spins them into unreasonable arguments as to why they think you shouldn't buy "green" items. TerraPass does a very good job of rebutting their ideas. My particular favorite quote is this one:
Instead let’s be hardnosed about this and just look at the economics of the issue. Ben & Jerry’s costs about twice as much per ounce as Breyers. Is this because it causes twice the environmental degradation as Breyers? Of course not. Ben and Jerry’s uses more expensive ingredients and carries a brand premium. Assuming demand for ice cream is reasonably elastic, shifting consumption to Ben & Jerry’s means less ice cream consumed overall, which means reduced environmental impact. Our conclusion: Buy the hippie frozen milk.
Say yes to "hippie frozen milk"! ;o)
Check it out at TerraPass.
Posted by Dianne at September 27, 2006 2:00 PM
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